ZEE5, India’s fastest growing ConTech brand, has partnered with Asianet News Network (Asianet and Suvarna News) to offer live news streaming in Malayalam and Kannada. This is the first time since its launch in February 2018, that ZEE5 will offer live streaming of news in Malayalam and Kannada languages to its subscribers. This collaboration will offer ZEE5 subscribers a holistic viewing experience, including news and entertainment on the go.
Asianet News Network is one of the leading news networks in South India, and Asianet News and Suvarna News are among the most popular in the states of Kerala and Karnataka respectively. The collaboration additionally offers five content pieces every day and catch-up content for both languages i.e. Malayalam and Kannada respectively.
Aparna Acharekar, Programming Head, ZEE5 India said, “While we have some of the biggest names in a national news broadcast on our platform, we are now thrilled to welcome Asianet News and Suvarna News into our portfolio. Consumers will now be able to catch up on their day’s dose of entertainment and news at a single click – web series, movies, music, news in their favorite language. Through this association, we have further showcased our commitment to fortify ZEE5’s position as one of the preferred regional OTT platforms in the country today.”
Abhinav Khare, CEO, Asianet News Group said, “Digital is one of the fastest evolving platforms in the news industry today. The alliance plays to both partner’s individual strength in which the viewer emerges the winner. With a growing number of people who prefer one-touch solutions to avail information on trends and developments, it will give both of us an opportunity to widen our reach among the audience. ZEE5 is, today, one of the top regional content producers in the OTT space, and hence collaborating with them seemed a natural next step. We hope this partnership will allow our viewers across the country to access news on our channels, no matter where they are.”
Since its launch, ZEE5 has been focused on bringing a wide range of content to its regional viewers including catch-up TV, Original Content, digital premieres of blockbuster movies and so on. ZEE5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.