ZEE5, India’s entertainment app on a steep growth curve fuelled, among other things, by the largest-by-far quality original content slate plus a solid regional content play, has strengthend its news offering too, further, with the addition of six news channels of the TV9 news network to its rich roster of regional news channels, giving consumers the option to choose from various languages available. The TV9 network will now bring ZEE5 users daily updates via its flagship channels TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati, TV9 Bharatvarsh, and News 9.
ZEE5’s addition of the six TV9 news network channels will make its offering even more appealing to regional audiences, who will now receive more real-time and detailed information. On ZEE5, audiences across the country can now comfortably access verified news in their preferred language.
Today, ZEE5 boasts of not just a massive swathe of original and more than 1.25 lakh hours of catchup television content including the best marquee properties from across the rich tapestry of all channels of the ZEE network across two and a half decades or so, it also provides the best voice-enabled search in a total of 12 languages, has a progressive web app and now has a world class app UI providing users an excellent UX with high speed machine-learning-driven content suggestions for even higher user engagement.Add to it the platform’s availability across more than 90% of smart TVs and a majority of smartphone brands, and we see an OTT platform that now, more than ever before, is all dressed up and has everywhere to go.