ZEE5 shifts some premium SVOD content including new originals, to AVOD: #BeCalmBeEntertained

ZEE5 has released a new campaign #BeCalmBeEntertained, as part of which it is offering several new original shows and a significant bouquet of other premium content to stream for free.  With this significant shift of some of its premium SVOD content to AVOD, ZEE5 India has become the only OTT platform with new original content available for free users.

Premium and New original content which will be available for free streaming are Kar Le Tu Bhi  Mohabbat – a romantic drama starring Ram Kapoor and Sakshi Tanwar; the love triangle drama Kehne Ko Humsafar Hai starring Ronit Roy, Mona Singh and Gurdeep Kohli; Baarish – a classic tale of different paths united by love starring Sharman Joshi and Asha Negi, and Ishq Aaj Kal, to name a few,  will be available on the platform. Also on offer — a large bouquet of blockbuster movies, new exclusives, binge-worthy ZEE5 Originals, and bespoke premium content, all for free.

image-zee5-new-riginal-shows-mediabrief-1Aparna Acharekar, Programming Head, ZEE5 India, said, “As a responsible video streaming player, we are totally committed to undertake any preventive measures which would collectively help the entire ecosystem curb this unprecedented situation caused due to COVID-19 outbreak. With this new initiative, we want our audiences across the country to stay calm and enjoy responsibly by staying home whilst, catching up on their favourite shows/movies uninterrupted, across 12 languages on ZEE5.”

Today, the world is fighting a battle with the COVID-19 pandemic. The reality of individuals, families having to be confined to their homes to be safe, is not an easy task. Social Distancing is the need of the hour, however, the fact of being engaged, expressive and the need for entertainment is not going to go away. And the good news is, although there is nowhere to go, the #BeCalmBeEntertained initiative from ZEE5, promises to keep you entertained 24×7, across devices.

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