ZEE5 India hires Anita Nayyar, Easwaramony, Roy to bolster Ad:Tech offering

IMAGE-ZEE5 HIRES ANITA NAYYAR OTHERS TO BOLSTER AD-TECH OFFERINGS-MEDIABRIEFDigital entertainment platforms ZEE5 has hired three industry veterans to strengthen its growth trajectory in the Ad:Tech space — Anita Nayyar, EX-CEO of Havas Media Group, India & South East Asia, Jayesh Easwaramony, an entrepreneur and expert in the tech and media world known for his ability to scale businesses, and Dhruvadeep Roy, who formerly was the Head of Digital platforms at DAZN. These new hires will spearhead and be responsible for paving the next phase of ZEE5’s advertising business growth.

ZEE5 India CEO Tarun Katial has described the move as being in line with a clear focus to build a robust digital advertising eco-system like no other

Industry veteran Anita Nayyar, in her new role as Head of Customer Strategy and Relationships, will help build the Agency-Partner eco-system for ZEE5 India Business.

In an illustrious 20-year career, Anita has been instrumental in driving strategic business development, client relations and creative narratives for brands at varied Indian and Global firms. An alumnus of IGNOU in Masters in Management, she has been responsible for driving growth at Havas Media Group as the CEO India & South East Asia. She has been acclaimed and has received accolades at various platforms over the years for her leadership and achievements.

Jayesh Easwaramony has joined ZEE5 as a Consultant for Ad:Tech to drive all advertising-, user-data- and audience-related initiatives, right from strategy to implementation with vendors and product teams.

Jayesh has been an integral part of the team that has been instrumental in building the Ad:Tech Capabilities of ZEE5 India. Prior to ZEE5, Jayesh was responsible for driving the APAC business of Softbank invested advertising firm InMobi for several years and helped scale their business manifold — from setting up the Asia team to creating deep partnerships with advertisers. He brings vast expertise in digital advertising and data monetization. With more than 20 years of experience in TMT, Jayesh has worked as both — consultant and executor in companies such as Frost and Sullivan, Tata Sky, Star India and Tata Group.

Dhruvadeep Roy,  who has joined ZEE5 India Product Team as Director Product – AdTech, will be responsible for leading all the product initiatives within AdTech and help ZEE5 move towards building a Self-Serve platform.

He brings rich experience spanning more than 16 years, and was leading the Platforms and Product at DAZN Sport Streaming Service across the UK, US, Canada and APAC in his previous avatar. He has also worked with streaming services such as SoundCloud, Xbox in Microsoft, and Apple Music.

Dhruvadeep holds a BSc in Business Administration majoring in Digital Media from the University of Bedfordshire. Originally from Mumbai, he has lived in Kolkata and has been living in the UK for the past 22 years.

IMAGE-TARUN KATIAL - CEO - ZEE5-INDIATarun Katial, CEO, ZEE5 India, said, “I am ecstatic to share that ZEE5 has already taken a step towards flagging-off its next phase of growth by welcoming three acclaimed leaders of the industry to lead the advertising tech business.

“I welcome Anita, Jayesh and Dhruvadeep to the ZEE5 team, and am confident that their experience will further enable ZEE5 to achieve even greater heights.

“This current strengthening of our leadership team is line with a clear focus to build a robust digital advertising eco-system like no other,” Katial said.

Anita and Jayesh will work closely with Rajeev Dhal — who joined ZEE5 India recently as Chief Revenue Officer — to script the next chapter of growth for the platform. The library of knowledge and skills that all of these leaders possess should give ZEE5 a solid advantage in the marketplace.

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