Music is often described as one of the most treasured experiences that a human can ever imagine, a feeling that can resonate with any emotion and is often referred to as the most therapeutic. During these turbulent times with so much anxiety and negativity around, soothing music plays and important role to help smoothly transcend through the current situation. Zee Music Originals, known to have a repertoire of music that soothes the soul has launched their new classic – ‘Bhula Na Teri Baatein’.
The concept of the song is based on new-age weddings, wherein a couple is seen counting days to their wedding but then is required to put it on hold due to the pandemic followed by the nationwide lockdown. They get married over a video call from their respective houses in the presence of their parents and friends (on video call itself). The song is Sana Khan’s first-ever music video and features artist Stebin Ben and also marks famous TikTok-ers ‘Teen Tigada’s first collaboration.
Speaking on the launch of the song, Anurag Bedi, Business Head, Zee Music Company, said, “Music has always been known to touch the soul – whether you hear it or play it or perform to it. In the current lockdown, several weddings have been postponed indefinitely and this song is a tribute to all the young couples who have had to put on hold one of the most important days in their lives. The entire concept of our song is fairly new and unique and has been shot at home. Our collaboration with these talented artists has resulted well.”
Zee Music Originals has so far released over 60 songs and has already proven to be a successful property with its songs surpassing 500Million plays across all platforms. The company has a huge fan base and in the past, has received tremendous response on collaborations with talented artists.