Bhojpuri movie channel Zee Biskope will bring its viewers blockbuster movies starting Friday, thereby extending its weekend offerings. For the first time on TV, Paro Patna Wali will be screened on Friday, 20 March at 6:30 pm, while, Nirahua starrer Saiyaan Ji Dagabaaj will air on Saturday, 21 March at 6.30 pm. And on Sunday, Zee Biskope will present the World Television Premiere of Jungle Raj in the Jila Top band, at 6.30 pm on 22nd March.
It would be recalled that Zee Biskope channel opened as the No 1 Bhojpuri channel in India and sustained its leadership for 4 straight weeks (BARC; Bihar Jharkhand; 2+; Wk 03-06’20).
Samrat Ghosh – Cluster Head, Zee Entertainment Enterprises Limited, (ZEEL) said, “TV consumption in regional markets is increasing rapidly and the Bhojpuri content industry has grown many folds in recent years. It is hence significant for channels to live up to the expectation of the viewers. This market has huge potential and the extended weekend offering is a step forward to keep up the momentum in reaching out the best of Bhojpuri entertainment to our audience.”
Amarpreet Singh Saini – Business Head Zee Biskope & Big Ganga, said, “Zee Biskope is all about rejoicing Bhojpuri entertainment. As a movie channel, we pledge to deliver authentic Bhojpuri content to our viewers. The extended weekend movie line-up is an initiative to enhance the same and ensure that our viewers get an array of content … at home. The coming weeks will also witness many such plans that will aggressively deliver the brand’s core proposition – AanthonPahariyaLootaLahariya”.
The go-to destination for Bhojpuri movies, Zee Biskope, will offer a slew of robust content spread across popular genres such as romance, drama, action and comedy. With a strong library of 300+ superhit movies, Zee Biskope boasts of the biggest blockbuster movies of the last five years and the biggest hits of the top three superstars of Bhojiwood – Nirahua, Pawan & Khesari. The exclusive World Television Premier movies every weekend will bring the best-of-the-best to the small screen.
The channel is available on DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It is set to soon be available on all other major cable and DTH platforms.