On this World Heart Day, India’s largest music streaming app, Gaana has partnered with Isobar India to launch an exclusive #DilKiSuno playlist, where every song reminds users to take care of their heart’s health.
The Gaana playlist uses popular Bollywood songs with the word ‘Dil’ (heart) along with a witty tagline – ‘Apne #DilKiSuno aur rakho apna khayaal. Gaana dwaara, dil-hit mein jaari’, to remind music lovers to get check-ups done for heart-related health risks. The #DilKiSuno campaign is exclusively live across social media and Gaana.
Speaking of the launch, Prashan Agarwal, CEO – Gaana said, “Music is a true universal form of expression in its ability to be able to entertain while connecting with people at levels where sometimes words cannot take you. This World Heart Day, we want to use this bridging power of music to reach out to every Gaana user and remind them to take care of their heart.”
Commenting on the launch, Gopa Kumar, Chief Operating Officer, Isobar India said, “The rush of modern life often takes a toll on us, and we tend to ignore the little warning signs from our bodies that all is not well. On the occasion of World Heart Day, we are excited to partner with Gaana to launch the #DilKiSuno playlist that drops a melodic reminder to check one’s heart through songs that talk of the heart!”