The Wall Street Journal’s partnership with Twitter has launched with WSJ What’s Now, which is bringing quick, information-packed videos produced by the Journal’s newsroom, and designed specifically for the Twitter audience. These videos feature WSJ’s early morning news summary, a look ahead at the big stories of the day, market-moving moments, personal finance segments and end-of-day insights.
#WSJWhat’sNow will also feature original videos of the Journal’s enterprise reporting and expert-level business analysis.
— PUNS! (@IwantPuns) August 2, 2019
In the coming weeks and months, the Journal will live-stream a curated selection of panels from its conferences and events, including the upcoming WSJ Tech Live, giving Twitter users the opportunity to watch news unfold live on stage.
“WSJ What’s Now is a natural extension of our reporting and a true collaboration between the video, social, live journalism and markets teams,” said Matt Murray, the Journal’s editor in chief, adding, “We are excited to experiment with new video storytelling opportunities on Twitter and share our highly trusted journalism with their broad audience.”
“We’re pleased to offer marketers an opportunity that combines the editorial & brand authority of The Wall Street Journal with speed, scale and targeting capabilities of Twitter,” said Drew Stoneman, VP of Commercial Strategy and Partnerships, “This partnership is changing the conversation that both WSJ and Twitter are having in the market and we expect this initiative to drive meaningful growth for both businesses in the months ahead.”