Vivo Smartphone launched the new S1 campaign on TagTalk – A hyperlocal in-venue live customer engagement platform. Using technology to deliver and connect better, Vivo Smartphone used TagTalk’s content optimization tool to amplify content during peak hours pairing with Vivo Pro Kabaddi League 7pm onwards.
After generating several brand engagements in previous campaigns, Vivo Smartphone once again enabled dialogue by integrating social media to drive engagements using TagTalk’s location-based photo-sharing feature. S1 social media campaign #ItsMyStyle went live across the network on Friendship Day, enabling young millennials to share their selfies on TagTalk using location-based Instagram.
The DOOH campaign is live in more than 200 pubs and cafes across Delhi, Gurugram, Mumbai, Pune and Bengaluru.
Prince Gaur, Senior Manager – Marketing, Vivo Smartphone, says, “Innovation has been a key driver for Vivo’s growth, and TagTalk is one such platform which provides innovation and engagement with the right TG at the same time.
“This time we were able to optimize our campaign further through programmatic and ensuring maximum impression while leveraging the recall through another property of Vivo, which is PKL. Hence ensuring exponential impact and driving dialogue with the TG.”
Gautam Bhirani, Managing Director, Eyetalk Media Ventures, says, “Advertising is at an interesting junction with the rise of the digital consumer, who is driven by the smartphone and the transformation of advertising’s oldest medium. As OOH advertising takes the big leap, it is also moving from buying space and time to data-triggered impressions, making communication more relevant and powerful.
“Working with Vivo Smartphone for the S1 launch campaign, we co-created a dialogue-driven and impression-based campaign using our optimizer targeting peak time, capturing maximum eyeballs across our network with 2x ad impressions 7pm onwards, paired with the Vivo Pro Kabaddi League broadcast.”