Vivo India, the global smartphone brand, has unveiled a new digital campaign ‘Heroes Who Care’ in collaboration with Dentsu Impact, the creative agency from the house of Dentsu Aegis Network (DAN). The campaign salutes doctors and frontline health workers who are relentlessly fighting the global pandemic – COVID-19. To support these heroes, Vivo has also donated over two-lakh surgical and N95 masks.
In this emotionally driven digital film, Vivo India showcases and applauds the efforts and resilience of healthcare professionals who are leaving no stones unturned to fight this global pandemic. Capturing the rigorous routine that healthcare professionals are going through, the film brings out all that goes behind to fight this deadly virus.
Conceptualized and executed by Dentsu Impact, the film intends to remind people that while we are locked in the safety of our homes and are practicing social distancing, there is a section of our society that has undertaken the most daunting of tasks. They are out there, fighting it out every single moment and are making sacrifices above and beyond their call of duty. They truly are our real heroes and we should be thankful to them for their courage, determination, selflessness, and optimism in overcoming this global health crisis.
Sharing his thoughts on the brand film, Nipun Marya, Director of Brand Strategy, Vivo India said, “Doctors and frontline medical staff have shown tremendous courage in combating the global pandemic. With this digital film, we at Vivo India would like to truly thank these real heroes in white, blue and green capes and salute them for fronting this battle so we can stay safe.”
Anupama Ramaswamy, National Creative Director, Dentsu Impact added, “The idea revolves around a simple truth – when the world is in danger, it looks to its heroes to save it. Heroes may exist in myths, but today, in the midst of the novel coronavirus pandemic, they exist in real life. They are the doctors, nurses and medical staff sacrificing everything and thinking above their safety in order to save lives. This film is an ode to their fighting spirit, and the fact that they are the ones who are giving the rest of us hope.”
Agency Credit list:
Agency – Dentsu Impact
Amit Wadhwa – President
Soumitra Karnik – Chief Creative Officer
Suprotim Day – Chief Films Officer
Anupama Ramaswamy – National Creative Director
Monish Gupta – Group Creative Director
Priyanka Dandia – Creative Director
Uday Dayal – Group Head (Copy)
Dawa Lama – Associate Vice President (Films)
Hindol Purkayastha – Senior Vice President
Avinash Chandra – General Manager