Truecaller to share India story with DCMN at SCALE18


DCMN Berlin event Scale 18 DCMN is set to kick off the fourth edition of its annual conference for growth marketing innovators, SCALE18, on Thursday, October 25. The day-long conference is taking place in Berlin at Radialsystem V, located in Friedrichshain.

SCALE18 will host over 30 speakers from around the world, representing digital brands, media houses, startups and technology companies, who will share their insights across two stages.

Some of the participating brands include Netflix, Buzzfeed, Upday for Samsung, Outbrain, NBCUniversal, The Interactive Advertising Bureau, Taxify, AirHelp, Happybrush and others.

Truecaller, the leading global communications app, will be sharing the India story at the SCALE18. Manan Shah, Director of Marketing for India at Truecaller, will speak at a panel titled Scaling in Emerging Markets: Lessons from Africa, Asia and beyond. He will be joined on the panel by Manuel Koser, Co-Founder and Managing Director at Silvertree Internet

Holdings and Henrik Jensen, Director of International Expansion at Taxify.

Shah will discuss the journey of Truecaller in India and share learnings from its evolution in the market with the SCALE18 audience. He will share some of the challenges that Truecaller has faced and share insight into how the brand has overcome them to create one of the biggest and most popular brands in the country.

Manan Shah, Director Marketing India, Truecaller, says, “I am excited to be a part of the SCALE18 and look forward to meet my global counterparts from other brands. I am keen on hearing how brands across different geographies, especially in the emerging markets are listening to consumers, solving their challenges and overcoming them to become loved by the consumers while sharing our learnings. SCALE18 is a great platform to share and gaina lot of insights.”

Bindu DCMN SCALE 18 Berlin
Bindu Balakrishnan

Bindu Balakrishnan, Country Head, DCMN India, says, “We are very thrilled to have Manan speaking at SCALE 18, our flagship event that we host in Berlin every year.”

“Truecaller is a great example of a brand which is relevant across markets and offers multiple services in one app. This has helped the brand scale enormously in the emerging markets of India, Egypt, Kenya and Brazil, to name a few.

“With this experience and background, Manan will be able to bring many deep insights into the panel discussion on ‘Scaling in emerging markets’ which would be very interesting for our audience from all over the world,”Balakrishnan said.

SCALE18 speakers include Felix Pace, Director of Marketing DACH of Netflix; Antonia Bonello, Associate Creative Director of BuzzFeed UK; Aneta Nowobilska, Director of Advertising, upday for Samsung; Magdalena Flick, Director Performance Sales, Outbrain; Brian Norris, VP Ad Sales of NBCUniversal; Frédéric Olivennes, President, IAB France; Antonia Bonello, Associate Creative Director, BuzzFeed UK and many more influential marketing and digital business thought leaders.

The conference will begin with an opening keynote address from Ali Hanan, CEO and founder of Creative Equals. Felix Pace, Director of Marketing for DACH at Netflix will share the closing remarks.

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