True Beacon partners with integrated marketing consultancy – One Source


True Beacon, wealth manager for HNIs and UHNIs the world over, announced their partnership with integrated marketing business impact consultancy, One Source.

Involving reputation management counsel across stakeholder groups, the mandate will cover content marketing, corporate communication, investor relations, and digital platform management & marketing across PESO platforms for True Beacon.

Launched a year ago to create wealth and value for those who believe in India’s Growth Future, True Beacon has received accolades for beating markets by more than 25% for all of Year One, showing double-digit returns for global and Indian investors.

The wealth management firm is backed by Nikhil Kamath, Co-founder & Chief Investment Officer, True Beacon & Zerodha, and counts among senior management veterans such as its CEO, Richard Pattle, erstwhile Vice Chairman of the Standard Chartered Bank in the UK. For One Source, this mandate will be spearheaded by Lead Counsel on the account, Chhavi Sharma, supported by the national team.

Richard Pattle, CEO, True Beacon, said,  “At True Beacon, we wanted to change the way ultra-high net worth individuals interact with the Indian growth story. We built the firm on the values of client alignment, technology-enabled transparency and strategic value creation.

“This is where we found One Source exceptional in their digital-first approach, their focus on positively impacting partner bottom lines, and being forthright about the fact that on their growth depended on ours. That particular brand of consultants is rare globally, as we have found over decades of experience,” Pattle added.

Kishor Barua, Country Lead – Corporate Communication, One Source added, “We have always taken pride in the fact that we don’t deal in platitudes. We deal in transparency and business impact – people, principles, partners, ethos.

“We loved the harmony in values – that of being forthright with clientele in saying ‘when you grow we grow, so we put our all into growing you, thereby finding a spot by your side as your consultants. We know we will honour the promise we have made True Beacon – making marketing a revenue centre,” Barua said.

One Source has offices across Mumbai, Delhi and Bangalore which service Indian and global market leaders across BFSI, construction, manufacturing, packaging, business consulting, ICT, the start-up space and more. In the last year, the firm has signed on more than two dozen clients across Branding & Films, Content Marketing, Digital Marketing and Corporate Communication.

Of note is the fact that even amidst COVID-driven turmoil, One Source has continued to sign on partners & people, avoiding retrenchments and ensuring that their people see appraisals north of an average of 25%.

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