With the aim to encourage everyone to be their true selves, Raga by Titan today launches a digital campaign ‘Proud to be Me’, that celebrates the spirit of self-expression and inclusivity in the society. Through this campaign, the brand talks about nurturing your relationship with your own self and embracing who you really are.
The film delicately captures the joyful art of dressing up. The individual is seen getting dressed up elegantly in a saree, doing his makeup and feeling absolutely comfortable in his skin. He further puts on a delicate neckpiece and picks up his favourite Raga watch that he adorns with utmost pride and confidence.
The film captures the subtle nuances of gender fluidity. Towards the end, the film showcases the person exuding innate confidence and happiness, as he takes pride in his beauty while accepting every bit of himself.
Sirish Chandrashekar, Marketing Head, Titan Watches, said, “Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.”
Divya Bhatia, Group Creative Director, Ogilvy, said, “In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.”
The campaign is live across Titan’s social media handles:
Created by: Ogilvy Bangalore
Chief Creative Officer: Mahesh Gharat, Kiran Anthony Group Creative Director: Divya Bhatia Script writer: Divya Bhatia Managing Partner, South: Tithi Ghosh Account Management: Akshatha Poojari, Anukriti Som, Arpita Sarkar PR Agency: AdfactorsPR
Production House: The Magic Box
Director: Jahaan Noble Executive Producer: Mayur Patel Director of Photography: Kunal Kuray Music: Anurag Bhagat
Cast: Kumar Iyer Post Production Head: Neeraj Saini