Titan Raga campaign ‘Proud to be Me’ campaign – celebrates self-love, acceptance

Image-Titan Raga campaign ‘Proud to be Me’ campaign - celebrates self-love, acceptance-MediaBrief.jpg

With the aim to encourage everyone to be their true selves, Raga by Titan today launches a digital campaign ‘Proud to be Me’, that celebrates the spirit of self-expression and inclusivity in the society. Through this campaign, the brand talks about nurturing your relationship with your own self and embracing who you really are.

The film delicately captures the joyful art of dressing up. The individual is seen getting dressed up elegantly in a saree, doing his makeup and feeling absolutely comfortable in his skin. He further puts on a delicate neckpiece and picks up his favourite Raga watch that he adorns with utmost pride and confidence.

The film captures the subtle nuances of gender fluidity. Towards the end, the film showcases the person exuding innate confidence and happiness, as he takes pride in his beauty while accepting every bit of himself.

Image-Sirish-Chandrashekar-Marketing-Head-Titan-Watches-MediaBrief-1.jpgSirish Chandrashekar, Marketing Head, Titan Watches, said, “Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.”

 

 

image-Divya Bhatia, Group Creative Director, Ogilvy-MediaBrief.jpgDivya Bhatia, Group Creative Director, Ogilvy, said, “In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.”

The campaign is live across Titan’s social media handles:

AGENCY:

Created by: Ogilvy Bangalore
Chief Creative Officer: 
Mahesh Gharat, Kiran Anthony                                            Group Creative Director: Divya Bhatia                                                                  Script writer: Divya Bhatia                                                                                Managing Partner, South: Tithi Ghosh                                                              Account Management: Akshatha Poojari, Anukriti Som, Arpita Sarkar                            PR Agency:  AdfactorsPR

PRODUCTION:

Production House: The Magic Box
Director: 
Jahaan Noble                                                                                        Executive Producer: Mayur Patel                                                                          Director of Photography: Kunal Kuray                                                        Music: Anurag Bhagat
Cast: 
Kumar Iyer                                                                                                        Post Production Head: Neeraj Saini

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