Times Prime launches host of health & wellness benefits to keep India fit at home

image-Times Prime launches host of health & wellness benefits to keep India fit at home MediabriefStaying healthy and fit is a major challenge during the ongoing COVID-19 crisis with nation-wide gym closures & most workplaces adopting a work-from-home routine. With millions struggling to maintain healthy habits as they lose access to their local nutritionist or fitness centre, India’s first comprehensive lifestyle membership, Times Prime has partnered with premium health & wellness brands like HealthifyMe & Lybrate to offer over Rs. 3000 worth of additional benefits for free to help its new & existing users stay at the peak of their health from the comfort of their homes.

The new & comprehensive suite of health & wellness offerings that come as a part of the membership would offer subscribers multiple benefits like access to world’s first-ever AI-curated Smart Plans (diet plans) powered by HealthifyMe along with online tracking of over 55,000 foods on the HealthifyMe app and 24*7 access to premium online healthcare services on Lybrate’s app and website. These personalized diet plans, expert advice from top diet coaches and easy access to selected verified doctors anytime anywhere would help serve the ever-evolving health and wellness needs of the widest section of the Indian consumer-base.

Vivek Jain, Business Head – Times Prime said, “With the world going into lockdown to contain the spread of the Coronavirus, these past few weeks have been challenging for all Indians, to say the least. Unfortunately, along with working from home, stress eating and binge-watching are increasingly becoming an ungovernable part of most of our lives. At Times Prime, we realized our community’s growing need for premium online health & wellness services and have partnered with some of the most innovative health and fitness brands like HealthifyMe & Lybrate to enable our users to stay healthy & fit as they remain quarantined in the safety of their homes.”

Anjan Bhojaraj, VP Growth and Head of Product – HealthifyMe said, “Times Prime users have a lot to gain by using HealthifyMe. We are pulling out all the stops to ensure our users continue to stay healthy and fit in the comfort of their homes during the lockdown. While our Smart Plans will ensure they eat right, new features on the app like immunity building tools and home workouts will help them stay active as well as safe at home.”

“The sweeping lockdown has posed a severe challenge to the health of Indians, taking an unimaginable toll on their physical and mental wellbeing. In the given scenario when social distancing is the new norm and governments are urging people to stay indoors, online doctor consultation supplemented with a prescription is a feasible and safe option to talk to doctors, except for in cases where they need a hands-on assessment. Lybrate and Times Prime are aligned in their bid to keep India fit at home. With the partnership, we are facilitating teleconsultation to the members of Times Prime. It would allow them to tele-consult doctors from across specialties, on our platform and let them be healthy while being home,“ said Saurabh Arora, Founder & CEO, Lybrate.

At an introductory price of Rs. 999 only, Times Prime’s premium lifestyle membership now offers exclusive access to 10 premium memberships that include Zee5 subscription worth Rs.599, Gourmet Passport by Dineout worth Rs.1,499, BBStar membership worth Rs.599, Gaana+ by Gaana worth Rs.399, exclusive access to TOI+ the ad-free online version of the world’s largest circulating newspaper, ETPrime membership worth Rs.399, FitCoach membership by FitPass worth Rs.999, HealthifyMe Smart subscription worth Rs.999, FreshClub subscription worth Rs.399, and OYO Wizard Blue worth Rs.499.

Additionally, Times Prime’s exclusive payment partnership with HDFC Times Card, users can purchase the Times Prime membership at up to 30% discount. Customers can easily recover their membership fee within the first week and save up to Rs. 60,000 every year, making Times Prime the most comprehensive and cost-effective premium subscription service available in India.

Your thoughts, please