India’s largest outdoor media company, Times OOH live broadcasted the flagship 2-day long editorial event of ET Now, the India Economic Conclave on 16th and 17th December 2019 on 2 giant LED Video-walls at Mumbai International Airport. The massive promotional display along with accompanying Easel Stands, Mini Table-top Stands and Brochures placed at 4 premium lounges across Delhi, Mumbai and Ahmedabad Airports. In Bengaluru, the campaign was promoted on Digital networks.
The ET NOW India Economic Conclave is aimed at engaging policymakers, corporates and citizens at large in a meaningful dialogue to shape the future of the economy. Over the years, IEC has become the hallmark of economic thought leadership and presents the sharpest minds in business, governance, and policy-making. The ambition behind promoting this year’s IEC was to rejuvenate the confidence in India’s growth story, in the backdrop of ongoing global economic uncertainty.
MK Anand, MD & CEO, Times Network, said, “India Economic Conclave 2019 is aimed at promoting India’s growth agenda by casting a spotlight on India’s potential to bounce back to its rapid growth trajectory. This flagship annual event is of greater significance now that the Indian economy is at the verge of an inevitable slowdown, and it is more crucial than ever before for business leaders, social influencers and political stakeholders to rally together and work towards a flourishing inclusive economy.”
“The annual ET Now India Economic Conclave is geared to bring onboard global economists, policy-makers, ministers, CEOs, and representatives of international bodies – to debate on the nation’s economy and deliberate on how to get the engine roaring again. With the IEC bringing together the world’s best minds this year, our OOH campaign positioned branding elements at our strategic & premium locations – where we could reach influential individuals who’d be willing to attend the conclave,” said Times OOH spokesperson.
Mumbai International Airport is among the busiest in the world, recording a footfall of over 48 Million Passengers in the last financial year, with the festive season leading to higher footfalls. Times OOH’s impactful presence along with high visibility was able to deliver a significant brand lift to the Times Network’s annual India Economic Conclave event.