TheSmallBigIdea bags Ayushmann Khurrana-starrer Bala’s social, digital mandate


Digital agency TheSmallBigIdea has bagged the Digital and Social Media mandate for Maddock Films’ upcoming movie ‘Bala’ in a multi-agency pitch. It will be responsible for the ideation and execution of the entire digital promotion of the film set to release on 8th November, 2019 across India. The film tells the story of Bala, a character played by Ayushmann Khurrana who is balding prematurely and how he copes with the situation.

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film. The agency will be in charge for strategizing and executing digital first video concepts with the actors of the film to create engagements and interactions across social media platforms. In addition to this, TheSmallBigIdea will be responsible for conceptualising and implementing social media campaigns across Facebook, Twitter and Instagram.

Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said, “With Bala, TSBI hits a hattrick with Ayushmann Khurranna films. It’s our first with Maddock Films and the experience has been wonderful. It’s extremely encouraging to work with a driven and passionate team. Our campaign Bala Bechara encompasses the essence of the film which will see the cast, publishers and  influencers come together to create enriching content experience.”

A Maddock Films spokesperson said, “TheSmallBigIdea has previously promoted movies such as Badhaai Ho, Junglee, Judgementall Hai Kya, Jabariya Jodi and Dream Girl. This was an impressive line-up and we had enjoyed seeing these campaigns. They have not only been innovative but also extremely driven in their approach. We look forward to a great partnership.

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