Tata Sky has reduced prices of its set top boxes by Rs. 400/- on its standard definition (SD) and high definition (HD) STBs. The objective is to make Tata Sky available to a larger set of audiences residing across the many untapped corners of the country.
Tata Sky SD and HD Set Top boxes will now be available at Rs. 1600/- and Rs. 1800/- respectively. These are STBs without DVR.
The STBs with the new price are available at local dealers and retail stores across towns and villages in India. The customers get to choose from a variety of tailor-made packs, a-la-carte channels and bundled combo offerings with the flexibility to add and drop desired channels.