Tata Power’s ‘I Can’ DVC – inspiring society to fight climate change together Phase II of its ‘Switch off to Switch on’ campaign

image-inpost-TATA Power-i-can-campaign-for-climate-change-MediaBriefDuring a day and age of social conversations and concern about the global climat change scenario when rise in global temperature is leading to disastrous consequences and endangering survival of the Earth’s flora and fauna comes ‘I Can’ – a DVC from Tata Power that kicks off the second phase of its ongoing ‘Switch Off to Switch On’ campaign, showcasing the company’s multi-disciplinary and collaborative approach in and contribution to  the ongoing discussions, discourse and constructive efforts that India is beginning to make towards greater environment-consciousness.

A powerful creative idea drives the simply scripted and shot film with sped up pencil sketches in single-colour charcoal black on a white sheet of paper that’s the icy setting of the arctic region — the habitat of a mother polar bear and her cub — and the deadly effect of a harsh, unbridled sun that’s gone rogue, as it were.

Watch the Tata Power I Can film here:

image-1-Shalii-SIngh-Tata-Power-I Can Campaign-MnediaBriefAs Shalini Singh, Chief Corporate Communications & Sustainability, Tata Power, says, “Taken as a whole, the net damage costs of climate change are likely to be significant and to increase over time. We believe sustainability is a construct that is embraced and woven into the enterprise strategy. As a responsible organization, through our campaign ‘Switch Off to Switch On’, we are trying to foster sustainable living amongst individuals and help fight climate change.”

The initiative is being hosted on www.tatapower.com – Green Community page, which is Phase II of Club Enerji’s ‘Switch Off to Switch On’ campaign. It is also on Facebook, LinkedIN and Twitter.

Tata Power has established a center of excellence over the years to help address climate change, thereby promoting responsible advocacy. The I Can film on fighting climate change, promotes environment- and resource conservation and seeks to encourage the society at large to contribute towards building a sustainable community.

This is laudable, considering climate change is real. Rise in the global temperature is leading to disastrous consequences, endangering survival of the Earth’s flora and fauna, including mankind. Human-induced climate change, which is playing a major role in dwindling the habitat of animals and driving the human-wildlife conflict to the edge, will become more evident in the years to come.

The worst climate change impacts include the melting of the ice mass at the poles, which in turn causes rising sea level, producing flooding and threatening coastal environments through which small island states risk disappearing entirely. It also leads to more violent weather phenomena, drought, fires, death of animal and plant species, flooding from rivers and lakes, the creation of climate refugees and destruction of the food chain and economic resources, especially in developing countries like India.

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