More than 950 million people do not have Life Insurance. Further for every Rs. 100 of protection/insurance required only Rs. 8 has been invested, thus, leading to a “protection gap” of 92%. With Protection as the main purpose, Tata AIA Life Insurance has launched the Rakshakaran Hero initiative, along with Republic Media Network, wherein Tata AIA will plant a tree for every term policy bought. This co-opts policyholders for a collective aim of protecting future generations.
Rishi Srivastava, MD & CEO Tata AIA Life Insurance said on the occasion, “Being a part of the Tata group our work is guided by the purpose of serving society through greater Protection. Financially securing families while protecting the environment blends our purpose with a larger societal goal. We celebrate the heroism of our policyholders in taking the firm step of protecting their families by planting a tree on behalf of each of them and extending this protection to the environment. I am encouraged and delighted by the response from the policyholders and this has changed our organization to spread Protection further.”
This initiative impacts future generations the most. Engaging with them about the importance of starting today to protect their tomorrow ensures that the initiative reverberates with the ultimate beneficiaries and leaves a lasting impact across the nation.
Through Republic Media Network’s with a cumulative reach of over 90mn+ weekly viewers & high dissemination over 10+ HD OTT platforms, this initiative will engage Indians across the nation on the importance of being a ‘Rakshakaran Hero’ and encourage them to become a part of the movement.
Republic Media Network’s Group CEO Vikas Khanchandani says “Republic is committed to partners on building projects with the strong purpose that drive positive change and impact. Climate sustainability is a pressing concern and initiatives like Rakshakaran Hero are important for addressing the concern at an institutional level. We are delighted to partner with TATA AIA Life Insurance on this noble initiative and will extend our full reach and capabilities to popularise Rakshakaran Hero.”