This episode of The Master’s Voice, the podcast series from www.Mediabrief.com, features stellar media professional Tarun Katial, CEO – ZEE5 India, in conversation with Pavan R ChawlaThis is a rewarding, insightful chat with @TarunKatial on how @ZEE5 is staring ahead in the Content-to-Technology-to-Data value chain. @ZEE5India @ZEE5Premium @ZEE5Shows @PunitGoenka @Taranjeet24 @ParagDarade Click To Tweet
Tarun truly redefines the term ‘young veteran’, with strong experience across advertising and marketing, and with some of the biggest brands in mass public broadcasting in Televison and FM Radio, and now the strong OTT video streaming platform, ZEE5, from India’s oldest and largest — and its first truly Indian — broadcasting conglomerate, Zee Entertainment Enterprises Limited (ZEEL).
Even though it was virtually the last entrant in the Indian OTT ecosystem, ZEE5, under Tarun’s leadership, has raced to speedy growth in India, driven by a great content policy, strong industry partnerships and alliances, smart, special solutions and thereby value for advertisers and marketers, and many other strategic initiatives that have also also delivered enormous value to the mother brand, ZEEL.
Tarun speaks of a war-chest of original content, alliances, partnerships, and of using the three Vs to empower the great-Content-to-Technology-to-Data value chain that has seen Zee5 on a solid, steady growth course.