TagTalk to digitise and boost customer engagement as restaurants resume operations

As restaurants across the nation strive to resume operations strength by strength after facing a big blow to business due to the Covid-19 pandemic, TagTalk, in-venue F&B customer engagement technology platform — is doing its bit in helping them to reboot with digital solutions.

TagTalk, which is live in 400+.premium eateries across the country already, has recently launched an online SaaS (software as service)-based subscription model to help digitise and automate restaurant communication and sales.

Its Smart Plug-n-Play technology can be plugged into any existing screen and can be operated through TagTalk’s new Mobile App and Web Operating Software, making it a viable medium for restaurants looking to invest in digital signages and adapting to technology to reach out to customers and diners in an effective, contact-less way in order to communicate information about Covid-19 and beyond.

Given how the Covid-19 pandemic has accelerated the digital shift across the F&B as well hospitality industry, TagTalk’s service is also in support of the Ministry of Health and Family Welfare’s directive to restaurants for mandatory and prominent display of AV media on preventive measures about Covid-19.

But beyond that, it is turning out to be a boon for restaurants in multiple ways. Restaurants are saving money on printing; displaying point of sale real time offers is helping them sell better; social media connectivity feature is helping them connect better with customers; and QR codes are coming in handy for sharing contact-less menus on screen.

Gautam Bhirani, Managing Director, Eyetalk Media Ventures, said, “Digital displays are enhancing not just customer engagement, but also aiding sales amplification and cost rearrangement for restaurants which are looking at a revival of business after a prolonged shutdown in the wake of the Covid-19 pandemic.

“The shift from static, printed poster material to digital menus and promotions offer unparalleled flexibility and visibility to restaurant operators for keeping patrons updated with not just in-restaurant offers but also with reminders of physical distancing, hygiene and sanitisation in a social set-up.

“We are happy about playing a small part in bringing about a big change in the ‘new normal’ of how communication happens across restaurants,” Bhirani said. 

Multiple surveys over the recent past indicate that eating out with peers was the only activity a majority of millennials were missing. Once restaurant operations resumed in the -post Unlock 4.0 phase, the crowd returned with a vengeance.

This got a further boost with the recent permit to serve liquor at restaurants, thereby unlocking a deeper pool of opportunities for restaurants to increase digital communication with customers about any special drinks or dishes on the menu, in-house contests, and more.

Pratik Saraiya, Co Founder & Chief Technology Officer, TagTalk, said, “We at TagTalk, have always strived to provide easy yet powerful tech solutions to restaurateurs for in-venue customer communication. With the current situation, Tagtalk strives to be a backbone for cafes, restaurants and bars for digital communication of menus, food and drink recommendations, upcoming events, instant customer gratification along with social media integrations.

“TagTalk also aims to save cost, efforts and other logistics required for printing material with eyeball-grabbing and interesting content, social media enabled UGC, restaurants communication as well as Covid-related important updates, TagTalk can be the best partner for a touch-less digital yet personal experience for guests visiting cafes and restaurants,” Saraiya added.