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BARC India to start reporting viewership from Free and Pay platforms

In a move to help enable more effective planning, BARC India, the world's largest measurement panel, today announced it would start reporting viewership from...

Nivea MD Neil George to present India Chapter at IAA Retrospect...

We have had marketing and advertising leaders giving their perspective on what was significant in the MarCom world last year, and are hoping for...

The future of Video Audience Measurement: BARC, Médiamétrie, Numeris,Video Research form...

Four Media Measurement Bodies -- BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) -- have come together to form the Global Alliance For The...

BARC India to launch Integrated TV Plus Out Of Home Measurement...

Just when the nation’s single biggest-by-far cricket tent-pole series, the VIVO IPL 2019, has rolled out, BARC India has announced it will add another...

OPINION: BARC India’s autonomy must be respected

There has been much brouhaha on why Broadcast Audience Research Council (BARC) India has not been publishing its TV ratings despite a directive by...

Marquees 2018 salute 17 brands for marketing excellence Thank you, winners,...

The marketing excellence of 17 brands received high praise when they were conferred the The Advertising Club's prestigious Marquees 2018 at a packed...

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