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This Valentine’s season, MX Player’s integrated campaign #IsLoveComplicated reaches over 52...

On the occasion of Valentine’s Day, while most brands sought to highlight love stories that end with happily ever after, leading entertainment streaming platform...

MX Player tie-up for OnePlus TV Q1 Series to extend reach...

Dominating the entertainment market as the leading video streaming app for 2019 (Source** - App Annie Report), MX Player has created a strong foothold...

OTT apps on India Top 10s per App Annie 2020: Only...

The App Annie State of Mobile Report 2020, throws interesting light on the space of the streaming (OTT) platforms in India. There is not a...

The weekend binge on MX Player

1,50,000 hrs of content, multiple formats and spread across 10 regional languages – MX Player boasts one of the biggest online streaming libraries of...

Marketing trends we foresee in the Indian digital economy in 2020:...

Vivek Pandey, Head Growth & Analytics - Times Internet, writes on selling audience attention in 2020, and the main trends that will impact the...

MX Player announces a strategic in-app partnership with ShemarooMe

Since its launch in February 2019, MX Player – India’s leading entertainment streaming platform has emerged as the go-to entertainment destination with its offering...

MX Player announces 20 new Originals by March 2020

With over 1Bn+ App downloads, a massive 175 Mn monthly active users and the launch of its 15 MX Originals and 8 MX Exclusives, MX...

The Viral Fever further strengthens partnership with MX Player, releases FLAMES...

Bringing viewers more cause to cheer this festive season, The Viral Fever (TVF) along with MX Player has launched the second chapters of 2...

The quirky #IdeaChor campaign turns into a digital success for MX...

Within 7 months of launch and with 17 Originals, MX Player is India’s leading streaming platform that caters to 75 Mn Daily Active Users....

On MX Player: TVF’s Humorously Yours 2, The Aam Aadmi Family...

Humorously Yours 2 has four episodes, and The Aam Aadmi Family 3 has five. The shows are TVF originals, exclusive on MX PLayer, and...