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Real-time measurement of OTT, Broadcast FM audiences on smart devices, from...

Kantar has partnered with VTION to roll out ‘OTT Audience Measurement’, and which they describe as ‘India’s first, real-time audience measurement solution that redefines...

BrandZ: Trust key to stability; Indian brands’ value grew 6% over...

India's most valuable brands, many of which have built their businesses through disruption, are now looking to capitalise on their achievements and invest in...

WPP, Facebook, Google, Kantar, LinkedIN, others co-found IRG for CMOs

A cross-industry initiative, the Institute for Real Growth (IRG), has been co-founded by a group of illustrious industry leaders as the first program of...