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EXCLUSIVE | Amit Adarkar, Ipsos India: A year of resilience [Year-Ender...

Amit Adarkar, CEO — Ipsos India, is a veteran with more than  two decades of experience spanning MNCs and Indian market research companies, and is...

61% urban Indians expect income inequality to increase in 2021: Ipsos

According to the Ipsos Predictions 2021 Survey, at least 3 in 4 urban Indians (76%) and 1 in 2 global citizens (54%) predict the...

Private sector banks fare better on Ipsos’ Customer Effort Index

According to the Ipsos Customer Effort Index (CEI) Study, done for the Banking Sector, customers find it quite difficult to perform common tasks with...

64% urban Indians believe India is moving in the right direction:...

According to the December 2020 round of the Ipsos What Worries the World monthly survey, at least 64% urban Indians believe India is moving...

Consumer confidence inches up by 2.1% points in December 2020: Refinitiv-Ipsos

The monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India, has inched up by 2.1percentage points in December 2020. The monthly PCSI, which is driven...

Consumer confidence surges by 2.6% points in November 2020: Refinitiv-Ipsos 

The monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI)for India, shows recovery in November 2020. Consumer Confidence rallies by 2.6 percentage points and shows recovery...

Big city consumers curtail spending, while small city consumers loosen the...

Navratri, Durga Puja, Eid and now Diwali – with so many festivals back-to-back, Utsavnama, the Ipsos Festival Tracker shows, the festival season has melted...

October sees 7% downward slide in optimism for urban Indians: Ipsos

October 2020 has seen a 7% downward slide in optimism for urban Indians over Sept 2020. But India continues to buck the global trend...

Ipsos India launches a month-long festival tracker, ‘Utsavnama’

Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to...

Ipsos India hires Sandeep Ghosh, as Executive Director to strengthen its...

Ipsos India has further reinforced its Public Affairs team, by the hiring of senior honcho, Sandeep Ghosh, an industry stalwart, as Executive Director....