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BARC India to start reporting viewership from Free and Pay platforms

In a move to help enable more effective planning, BARC India, the world's largest measurement panel, today announced it would start reporting viewership from...

IIM-Calcutta report says BARC INDIA’s TV Panel sample allocation  is truly...

India’s sole TV viewership measurement company and the world’s largest TV audience measurement service, BARC India, joined hands with the Indian Institute of Management...

BARC India launches PrimaVU to measure TV viewership in India’s premium...

The Broadcast Audience Research Council (BARC) India, has announced a new product, PrimaVU, which will measure viewership from premium homes across six major metros...

Star makes VIVO IPL biggest ever in 12 years; 462mn watched...

462 million watched  the 12th edition on VIVO IPL on the Star Network per BARC (TV + OOH) Only Match Telecast Hours consideredIn its...

BARC India to launch Integrated TV Plus Out Of Home Measurement...

Just when the nation’s single biggest-by-far cricket tent-pole series, the VIVO IPL 2019, has rolled out, BARC India has announced it will add another...

OPINION: BARC India’s autonomy must be respected

There has been much brouhaha on why Broadcast Audience Research Council (BARC) India has not been publishing its TV ratings despite a directive by...

Marquees 2018 salute 17 brands for marketing excellence Thank you, winners,...

The marketing excellence of 17 brands received high praise when they were conferred the The Advertising Club's prestigious Marquees 2018 at a packed...

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