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BARC India introduces enhanced software application for the industry – YUMI...

World’s largest and India’s only television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded, versatile and user-friendly software...

BARC India begins engaging, servicing panel ops in Green Zones only

World’s largest television measurement company, Broadcast Audience Research Council (BARC) India and Meterology Data Pvt Ltd (MDL) that manages panel homes and operations, has...

TRAI rears its head again, prescribes review of Indian TV audience...

Stating that  “several concerns relating to neutrality and reliability of the existing rating system have been raised by stakeholders”, the Telecom Regulatory Authority of...

NBF’s pre-emptive plea to Prakash Javadekar to ensure ‘vested interests’ cannot...

The New Broadcasters Federation (NBF) has sent an urgent appeal to Minister Prakash Javadekar ‘to not allow vested interests to stop ratings in this...

TV viewership, Smartphone usership see phenomenal surge in early post-COVID19 days:...

On March 24, 2020, with the Prime Minister announcing a total lockdown in the country, people are slowly coming to terms with the new...

BARC India appoints Mahendra Upadhyay as Chief Information Officer

Broadcast Audience Research Council (BARC India), the largest TV measurement company in the world has appointed Mahendra Upadhyay as Chief Information Officer. Mahendra is a...

Partho Dasgupta decides to move on from BARC India; Sunil Lulla...

The world’s largest Television Audience measurement company has announced a change in leadership - Partho Dasgupta, the first Chief Executive Officer of BARC India...

BARC India’s Outlier Policy is fair, accurate, unbiased: Oversight Committee

The Oversight Committee appointed by Broadcast Audience Research Council (BARC) India to study its data validation and outlier policy has said that the entire...

Another strong endorsement for BARC India’s sample design, methodology: validation by...

The current sample design and methodology of BARC India, the nation’s sole TV viewership measurement company which also operates the largest TV panel in...

BARC India to start reporting viewership from Free and Pay platforms

In a move to help enable more effective planning, BARC India, the world's largest measurement panel, today announced it would start reporting viewership from...