SVoD subscriptions to overtake pay TV in more than 30 countries by end-2020: Ampere Analysis

image-INPOST image-ampere analysis SVOD to outpace TV subs in 30 countries by end 2020-mediabriefSVoD subscriptions will have overtaken pay TV subscriptions in more than 30 countries by the end of this year, mostly thanks to the launch of Apple TV+, which saw lots of recent Apple device owners receive a 12-month subscription to the nascent streamer.

Ampere Analysis reveals that 12 new countries saw SVoD subscriptions overtake pay TV in 2019, bringing the year-end total to 29, of which five out of the 12 countries would still have hit the milestone without the launch of Apple TV+; Italy, Thailand, Taiwan, Spain and Denmark.

The US was one of the first markets in which SVoD overtook pay TV back in 2016. The UK followed suit in 2018.

image-svod pay tv subs ampere - mediabrief

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