The recently concluded Gold Awards 2019, witnessed a plethora of actors coming together to celebrate and honour the best performances in the TV and OTT industry. Amidst celebrations, one noble purpose that struck a chord with those present was the deaths caused by dengue with many due to low platelet count and bleeding complications.
At Gold Awards 2019, Sunny Leone, Kubra Sait, Karan Singh Grover, Hina Khan, and others supported this cause and urged people to be platelet donors by calling on HIT Platelet Helpline – 7878782020. The 24×7 helpline is an initiative by Godrej HIT and supported by Apollo Hospitals Group. This helpline operates in seven cities of Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata and Ahmedabad.
Last year, 289,000 cases of Dengue were reported in India, according to the Health Management Information System (HMIS). Absence of a cure, coupled with a lack of awareness leads to a lot of anxiety, driving patients to get admitted the moment they are diagnosed positive. Dengue patients face a decline in blood platelet count leading to internal bleeding and eventually death in extreme cases.
Thus, this drop in platelet count requires quick platelet transfusion to save lives. However, the unavailability of platelets is a major issue as unlike blood, platelets cannot be stored for more than 5 days. Understanding the gravity of the situation, Godrej HIT and Apollo Hospitals undertook this bold initiative in 2017 to educate citizens and build India’s first nationwide platelet donor helpline.
Speaking at Gold Awards on the significance of the platelet donation, Bollywood Actress, Sunny Leone said, “Thousands of people die from Dengue and falling platelets or low platelet counts, so I urge all my followers to please become platelet donors. It’s not only a gift for someone; it could be a gift for life. I urge you to open your hearts and donate those platelets. You can register to become donors on 7878782020”.
Displaying her encouragement to the initiative, Kubra Sait, lauded for her stellar performance in Sacred Games, was happy to support the cause and said, “I just got to know that there’s a great initiative that is making its rounds. It’s an initiative where you can go out there and donate your platelet.
So please go out there, pledge your platelets, donate platelets, it is just as important as donating blood. Do it today.” She further educated the viewers about why it’s a matter of urgency for the dengue and malaria patients to get urgent help, and further acquainted them with the platelet donor helpline by Godrej HIT.
Actor Karan Singh Grover expressed his solidarity towards the cause by raising awareness amongst people on platelet donation, thereby registering on the helpline. On the other hand, actress Anita Hassanandani spoke about how the initiative is something that was not available to the patients earlier and expressed her content at the availability of such a helpline now.
At Gold Awards, a platelet donor helpline board was also installed on the stage for celebrities to write their messages that would encourage viewers and attendees to register as platelet donors. Renowned TV actors such as Hina Khan and Debina Bonnerjee wrote a special message on the initiative when they came on stage to accept their awards. Furthermore, Karan Wahi of Dill Mill Gayye fame opened up how he himself was in need of platelet transfusion at one point and was lucky enough to get it at the right time, thereby urging people to bring about a change in the society by becoming platelet donors.
Other personalities to lend their support to the cause included Aruna Irani, Aarti Chabbria, Anupriya Goenka, Gaurav Chopra, Bhavya Gandhi, Gurmeet Choudhary, Karan Mehra, Nisha Rawal, Divyanka Tripathi, Vivek Dahiya, Arjun Bijlani, Shristi Arya, Avika Gor, Rubina Dilaik, who pledged to become platelet donors and encouraged their supporters and people to register on the HIT platelet helpline by Godrej HIT.
HIT Platelet Donor Helpline by Godrej HIT aims to build a base of platelet donors that is big enough to save lives. It is India’s unique platform bringing donors and dengue patients together to help each other crowdsource platelets.
It helps patients get platelets, which cannot be stored. The aim is to create mass awareness around how platelets are crucial during dengue and encourage more platelet donations. Godrej HIT has 1.25 lakh registered donors and successfully saved the lives of many critical patients. It is active in seven cities like Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad and Ahmedabad.