The world’s largest Television Audience measurement company has announced a change in leadership – Partho Dasgupta, the first Chief Executive Officer of BARC India has decided to move on, and top industry professional and veteran of 35 years across multiple spaces especially broadcasting, Sunil Lulla will be the new CEO of the Joint Industry Company amongst Broadcasters, Advertisers and Agencies.
Both will be working for a smooth transition in the weeks to come.
Announcing his plans to move on, Dasgupta said in a statement, “It has been a tremendous journey to set up the worlds largest Audience Measurement Company with the least investment and in the quickest time. Having set it up, expanding the panel and introducing new insight products for News, Sports, Music and OOH genres, I thought it’s time to move on and do new things.
“I have enjoyed setting up new businesses and brands and turning them around both in media and consumer space and its time to explore new domains,” Dasgupta said, adding, “I would like to thank Board members and Techcomm members, specially Punit and Shashi, for the tremendous support and guidance.”
On being appointed Chief Executive Officer of BARC India, industry veteran Sunil Lulla, who brings over 35 years of media and marketing experience, said, “I am delighted to lead BARC as it grows its footprint, in coverage, scope and services, in the fast growing and rapidly evolving TV and Digital Industry. Things are changing fast and Audience measurement has to keep pace with all these. I thank Partho for bringing the company to where it is and wish him a great time ahead.”
Punit Goenka, Chairman BARC India, said “I welcome Sunil to BARC. He has been a board member before and is familiar. I would also like to thank Partho for steering BARC through tough times, building a great team and establishing the technology architecture that BARC is proud of.
“Winner of several awards, BARC India is now considered a benchmark by the global measurement community. We wish him the best for his career ahead”. Speaking on the transition, Punit added “Partho and Sunil are working with the teams for a smooth transition in the weeks to come.”