SUGAR Cosmetics forays into skin category with Sheet Masks

image-SUGAR Cosmetics lauches Sheet Maskes MediabriefSkincare has always been an important part of every woman’s routine. From the times when age-old, traditional natural remedies were practiced, to the current times when these remedies have now been meticulously sourced and recreated in convenient, modern forms that are practical, hassle-free and innovative – the Skincare Category has been ever-evolving.

Understanding consumer needs, along with recent rage in K-Beauty trends that have surfaced in India, SUGAR Cosmetics, now forays into the skincare category with the launch of their ‘Sheet Masks’.

 SUGAR Sheet Mask comes in 6 variants with serum enriched formulations that are bursting with good-for-skin ingredients such as green tea, rose water, aloe vera, sea buckthorn, etc. to serve a plethora of skincare purposes. This range has skin-brightening to pore-care, from anti-aging to detoxifying, and not to miss the charcoal and bubble masks.

Talking about the launch, Ms. Vineeta Singh, CEO, SUGAR Cosmetics said, “We have always obsessed about what our consumers want, and fulfilling their needs has to lead us to our new launches. The increase in knowledge among consumers about skincare and skin prep up before applying their makeup, got us to venture into the skincare category.

Becoming a must-have skincare product, along with the “sheet mask selfie” trend, we decided that sheet masks would be a great start! We are overjoyed with the positive response we have been getting around this launch by consumers, beauty bloggers, media and the beauty fraternity. We will soon be expanding our skincare range through innovative and different formulations and products that have still not hit the Indian market.”


  1. […] After raising Rs. 70 crore from A91 partners in January this year, the company opened its first brand outlet in North India in September 2019. As stated earlier, Sugar is looking to open 200+ more stores by the end of this year, which would bring the total to 1000. Opening outlets in other countries is also on their radar. The cosmetics brand also dipped its feet into the skincare industry in August 2019 with its sheet masks.  […]

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