Streax Professional announces Vaani Kapoor as the new face of the brand

image-Streax Professional announces Vaani Kapoor as the new face of the brand MediabriefFunky colours are emerging as the new rage in creative hairstyling this season. Staying ahead of the trend, Streax Professional, the premium hair colour range specially crafted for salon professionals and technicians launched Retro Funky, its new collection of bold and chic colours, which offer a range of fresh options for those looking to experiment with their looks. Streax Professional aims to revolutionize the fashion industry with its new collection, which also gives a vibrant and spunky new dimension to the timeless and classic hairdos using its newest launch Hold & Play Funky colours.  

Funky colours are the bright colours used mainly for highlights or in creative hairstyling techniques like hombre or balayage. The new range from Streax Professional comes in three colours—green, violet and blue—and is targeted at teenagers and youngsters who are looking to find a style of their own. The collection’s imaginative use of colour seeks to allow room for individual expression while causing heads to turn. The range is already quite popular amongst the youth, as there is a high demand for the product. 

To represent this trendy avatar of its brand, Streax Professional has signed on the lively, vivacious and stunning youth icon and actress Vaani Kapoor to be the face of the collection. 

Announcing the launch of its new collection and the face of the collection, Rochelle Chhabra, Professional Division Head, Hygienic Research Institute said, At Streax Professional, we have always tried to push the boundaries of hair colour and use it in different ways as a form of self-expression. With Retro Funky, our aim is to help the youth and the fashionistasexercise their independent spirit with hair colour choice and become the trendsetters of today. As a style icon who personifies the sentiment “Go Bold”, Vaani Kapoor was a natural choice for the brand.”

Also speaking at the launch of Funky Colours, its new brand ambassador Vaani Kapoor said, Streax Professional is such an iconic and path-breaking brand, and they have always championed the cause of self-expression. I am proud to be a part of this family now and look forward to our creative collaboration. It’s going to be great!”

Retro Funky collection will be available at salons nationwide from October 2019.

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