In 2012, Star India had pioneered the digital broadcast ecosystem by moving its content from tape to cloud, thereby dramatically reducing its carbon footprint. And now, continuing in the same vein of environmental responsibility, Star and Disney India have announced their commitment to cut-down on the use of single-use plastics across their offices. The company has always been extremely conscious of its carbon footprint and the impact it has on the environment.
Uday Shankar, President, The Walt Disney Company APAC, Chairman, Star & Disney India, said, “At Star and Disney India, we have always believed in being a responsible corporate citizen and with this small step we want to inspire a more sustainable lifestyle. Today, plastic waste is at epidemic proportions in the world’s oceans with over 9 million tons of plastic waste being dumped every year, with 40% of this being used only once and disposed.
“It’s about time for us as corporates to make the change for a better tomorrow,” Shankar said.
As a part of this decision, Star and Disney India have introduced alternatives to single-use plastics in their office premises. They have already replaced plastic teacups with paper cups, plastic stirrers with wooden stirrers, and tea and coffee sachets with paper sachets, and have added biodegradable plastic wrappers for umbrellas. Additionally, plastic bottles have been replaced with glass jars with immediate effect.
On October 2, 2019, National Geographic channel, part of the Star Network, launched the Planet or Plastic? pledge, an initiative aimed at addressing the pressing problem of single-use plastics by raising awareness and encouraging people around the country to take a pledge.
The initiative received an overwhelming response with 47,000 tweets and 881 million impressions on social media. The pledges generated a commitment to reduce 25 million items of plastic in the first 24 hours.