In its second season, the city’s experiential sports fiesta Mumbai Games from SportzConsult, is seeking to double to more than 20,000, the number of participants it saw during its first season across 16 sports. Bisleri, Gold’s Gym and Yonex have already signed on for organic growth of their brands’ recall and consumption amongst sports enthusiasts in Mumbai.
Mumbai Games’ first season in Dec ‘18 – Jan’19 saw 10,896 participants playing across 16 sports including Badminton, Basketball, Bowling, Carrom, Chess, Judo, Football, Gymnastics, Tennis, Happiness Run, Athletics, Taekwondo, Shooting, Skating, Squash and Table Tennis. The particpants included both, professional and amateur sportspersons.
“Once the brand sees its own DNA in the concept, the partnership becomes seamless. This was exactly the case with Mumbai Games,” Joshi said.
Speaking about Bisleri’s association with Mumbai Games 2018-19, Anjana Ghosh, Director of Bisleri, said “Sports and hydration co-exist. Naturally, the concept has proved to be beneficial in reinforcing our brand value, which is encouraging people to enjoy anything in its purest form. Through Mumbai Games, brand Bisleri was able to constantly communicate with its TG at a mass level and reinforce itself as the preferred hydration brand outside the home for everyone,” Ghosh said.
Another brand that is partnering Mumbai Games in its second season is Gold’s Gym. Shraddha Sheth, VP – Sales, Marketing & Operations — Gold’s Gym, said “Being one of the biggest fitness brands of India, it is our endeavour to help every individual in their journey towards an active and healthy lifestyle. By partnering with Mumbai Games, we have successfully reached out to more than 10,000 Mumbaikars and have inspired them to make sports a part of their daily life.”
Yonex, the biggest badminton-gear brand in India, was able to effectively reinforce its brand recall amongst badminton players in the city through their association with Mumbai Games.
Karan Dhar, Director of Yonex, elaborated, “Our association with Mumbai Games is representative of the investments we make at all levels of badminton to stimulate interest in the sport and inspire tomorrow’s champions.
“The first season itself witnessed a massive participation of an unprecedented 1,200+ badminton enthusiasts across age groups and gender.
“As a badminton gear brand, what better could we ask for, from this association?” Dhar said.
In its second season which is scheduled to begin this November, Mumbai Games promises to be bigger and more attractive with 20 sports and over 20,000 expected participants.
To find out more about how SportzConsult plans to do this, we connected with
Jitendra Joshi, its Co-founder and Director. Read that story here.