Sony YAY! rolls out a rich bank of content for kids with ‘What’s your Summer Plan’ campaign

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As popular kids’ destination Sony Yay! completes three years in April, it has rolled out a tailor-made summer plan for its young viewers that will offer a special dose of entertainment through the long summer months. Called ‘What’s Your Summer Plan?’, the offering will release a bouquet of fresh Indian content at scale.  9 movies; a bunch of fresh episodes of three tentpole shows, Sony YAY!’s first ever Digital IP for kids to engage with their favourite toons, engaging and fun to learn workshops with masters of several crafts, popular games on Android play, and Sony YAY!’s first ever mobile game upcoming this season, are Sony YAY!’s attractive answer to kids and their mothers, to its own question: ‘What’s YTour Summer Plan’.

From a challenger brand when it launched 3 years ago to one on  the mental homepages of its TG and their moms, Sony YAY! has come a long way, and its offerings seem not only unparalleled across the kids’ category this season, but also reflect its bullish belief in the power of television, which has grown in popularity geometrically in the past few weeks.

image-Leena Lele Dutta of Sony YAY! - MediaBriefLeena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, says, By connecting with kids through multiple touch-points, we continue to strive to be the ultimate source of non-stop fun and unlimited entertainment in their lives.

“This summer, with our What’s your Summer Plan? campaign, we have not only tried to bring more of kids’ favorite toons through new episode and movies, but also a carefully curated series of fun workshops that will balance of non-stop masti with non stop learning and creativity, giving kids a wholesome offering of entertainment,” Dutta says.

Fresh episodes of 3 tentpole shows:

In the fare upcoming are new episodes of Honey Bunny Ka Jholmaal with fun-filled banter and goofiness, Kicko & Super Speedo with heart-pounding action, and unique rib-ticklng ghost comey Paap-O-Meter

9 new movies

In addition to the fresh episodes, Sony YAY! will also premiere 8 new Honey & Bunny movies spread across April  to May,  along with  one Paap-O-Meter movie in June.

Parallel with the ongoing offering of fresh content, kids will be able to engage with their favourite toons across multiple digital initiatives that Sony YAY! has planned for them.

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First digital IP YAY! Summer Camp

The channel will launch its first digital IP  YAY! Summer Camp which will include a huge bank of videos that will have various topics like Art and craft, Zumba Story telling amongst many others for kids to have fun while they learn.

10-part series with art genius Lalon across all YAY! communities

The channel has especially roped in the very talented art genius Lalon who will be doing a 10-part series on simple yet fun ways to hone one’s art skills using simple things that are available at home. The videos will be hosted across the Sony YAY! communities on Youtube, Facebook and Instagram.

More engaging and fun-with-learning workshops

The other workshops include Summer camps with yoga expert Sakshi Kharbanda, gardening pro Smita Kharbanda, India’s first Zumba education specialist Sucheta Pal, Science workshop expert Shashank Karam and storytelling by Devaki from Little Readers’ Nook.

Sony YAY! viewers can now enjoy the Kicko and Super Speedo game on Android play,  which has already garnered close to 4 million downloads. Honey Bunny fans will also have a fun time as Sony YAY! will soon launch its first ever mobile game this summer.

 

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