Society Tea has launched its #StayAtHome campaign to encourage safety through social distancing during the pandemic. The premium team maker’s campaign not only encourages social distancing, it also simultaneously celebrates this tea-drinking culture that Indians love. The campaign borrows visuals from their human interest photo essay campaign aptly titled ‘Tea Society Called India’, capturing poignant shots celebrating the unifying and proudly home-grown tea-drinking culture across the length and breadth of India.
Society Tea’s #StayAtHome campaign illustrates all those small moments in the day, wherein people come together to brew a delightful experience over a cup of chai. Thereby giving the message that until such a time comes again, #StayAtHome #StayIndoors #StaySafeAtHome and grab a cup of Society Tea!
Karan Shah, Director, Society Tea, said, “Society Tea has always been subtly invested in its duty towards society. With the inspiration to brew delightful experiences and conversations over chai, we at Society Tea have recently incorporated the visually appealing #StayAtHome campaign, to portray simple and small memories during the day, when we come together as a community to enjoy our tea together. Until such a time is back, let’s not only stay safe, but also look forward to enjoying these moments with our friends, family and close ones.”