SOCH Foods LLP takes a step ahead in creating greater visibility not only in India but also in planning to enhance exports of Munchilicious Granola in 10 countries. SOCH Foods participated in Indus Food 2020, an International Food Exhibition arranged by the Government of India (Trade Promotion Council of India) held in Delhi. Buyers from 70 countries visited the Make In India initiative, which allowed participants to explore and create opportunities for exports in the international markets.
Rohit Pugalia, Founder of SOCH Foods LLP, said, “Indus Food 2020 has proved to be the good initiative by the Government of India to help start-up entrepreneurs to showcase food products to hundreds of international buyers here in India itself. SOCH Foods has launched brands for health-conscious people in Sri Lanka, Singapore, Mid-East markets such as Bahrain and Saudi Arabia. We are now planning to enter new markets such as Russia, Kenya, Singapore, Tanzania and Brazil amongst others.”
SOCH Foods marks with strong double-digit growth in their first full year of operations. They are now present in single stores such as Nature’s Basket (Mumbai, Bangalore, and Kolkata) Spencer’s in Kolkata and Aditya Birla Retail More in Delhi. They have a 50:50 online-offline presence retailing in 100 stores in Mumbai 50 in Bengaluru; 25 in Chennai; 10 in Delhi and 7 in Kolkata while focusing on new markets such as Hyderabad, Pune, and Gurgaon. In terms of business, the company has collaborated with some of the 5-star hotels in India.
Munchilicious being part of Soch Foods LLP aims to usher in a healthy food lifestyle in general and particularly for the new-age health-conscious as well as time-starved working professionals. Presently, Munchilicious is available in the popular variants of Dried Fruits, Original, Dark Chocolate, Grain-Free, and Savoury Granola. Consumers, especially corporate executives, enjoy Munchilicious Granola standalone directly out of the box/ pouch and also with milk, ice-cream, yogurt, smoothies and protein shakes, etc.