With Friendship Day round the corner, SBI Life Insurance has adopted a very smart way of reaching out to not just its own customers, but also those of every one of its competitors – by tagging the official Twitter accounts of each. And obviously, SBI Life Insurance is wishing its industry competitors, whom it is addressing as industry mates, a happy #FriendshipDay in advance, and inviting them to join their journey of #MainSeHum.
The brand has also tweaked the taglines of its competitors, to wish them in a personalized manner.
Look at the wishes below, and remember to count the followers of each official insurance provider’s Twitter account. That’s a sizeable potential reach and exposure.
To the Bajaj Allianz official Twitter account which has 175.1K followers
— Bajaj Allianz Life (@BajajAllianzLIC) August 1, 2019
To the Max Life Insurance official Twitter account which has 29.3K followers
— SBI Life Insurance (@SBILife) August 1, 2019
To the PNB Met Life Insurance official Twitter account which has 92.9K followers
— PNB MetLife (@PNBMetlife1) August 1, 2019
To the HDFC Life Insurance official Twitter account which has 439.6K followers
— HDFC Life (@HDFCLIFE) August 1, 2019