As the world adapts to the ‘new’ normal of social distancing in the midst of the prevailing global crisis created by the COVID-19 pandemic, ShemarooMe, the video streaming platform by India’s leading content powerhouse Shemaroo Entertainment Limited, collaborated with the Embassy of India in Paris to connect with the Indian nationals and people of Indian origin in France with a view to reinforcing their eternal bonds and love for Bollywood.
Following a campaign similar to that in the US launched in association with the Consulate General of India in New York, ShemarooMe – #SociallyDistantVirtuallyConnected, the OTT platform, partnered with the Embassy of India in Paris, to organize a watch party on April 5, 2020, of the iconic comedy film, CHUPKE CHUPKE. It thereafter offered two weeks’ of free subscription of ShemarooMe, particularly to ensure that interested audience could keep themselves entertained when they are “locked down” within the confines of their residences practicing social distancing and quarantine, amidst the prevailing COVID-19 pandemic that has crippled the world.
As you are aware that the classic Bollywood comedy, CHUPKE CHUPKE, is a complete family entertainer with Bollywood stalwarts and legends like Om Prakash, Dharmendra, and Amitabh Bachchan, exhibiting their masterly acting skills and throwing in appropriate doses of pure Hindi and Urdu in their dialogues. This slapstick comedy also contains some popular songs like Sare ga Ma, Ma Sa re Ga Ma; Ab Ke Sajan Sawan Mein, etc that are considered to be perennially attractive and popular. The initiative of Live streaming of the film, CHUPKE CHUPKE, received an overwhelming response with well over 26 thousand Bollywood enthusiasts glued to the event.
For the Embassy of India in Paris and ShemarooMe, this was a perfect way to celebrate and unite people through their love for Bollywood during these unprecedented and extraordinary challenging times. One expects that this initiative will gain further popularity and credence in the coming few days and more and more enthusiasts will avail themselves of the opportunity to see Bollywood and other regional film industry classics over the upcoming fortnight.
Speaking on the association, Ankan Banerjee, Charge d’Affairs of the Embassy of India in Paris commented, “As we stand together to combat the spread and negative impact of the novel Coronavirus, I am pleased to see the love and solidarity that individuals are expressing across the globe. While we religiously follow social distancing, at the same time, we should also make efforts to unite to strengthen the human bonds through a virtual connect. This notable initiative by ShemarooMe to bring people together as one big family and watch its content with a two-week free subscription will further bind the Indian families closer together. We greatly admire SheemarooMe’s unique offer and look forward to watching the iconic movie ‘Chupke Chupke’ through this newly created virtual connect to our favourite Bollywood.
Adding on to it, Shrila Datta Kumar, Minister (Consular), Embassy of India, Paris noted, “With tough times ahead for all of us, we need to find newer incentives to keep the morale high and keep ourselves motivated and happy. I appreciate ShemarooMe’s unique initiative to connect us virtually to Bollywood and other Indian regional movies. As we practice social distancing, two weeks of free subscription of the App along with hosting a watch party for Bollywood lovers, the all-time favourite classic movie ‘Chupke Chupke’ will surely connect across all age groups. It is a laudable effort by Shemaroo to bring the people together through this campaign #SociallyDistantVirtuallyConnected, in these difficult times.”