ShemarooMe, the one-stop destination for popular Bollywood movies, Classic cinema, Regional, devotional and kids’ content, today announced its partnership with Dainik Bhaskar App – India’s largest print media company’s Hindi news app.
ShemarooMe and Dainik Bhaskar App association
The association with Dainik Bhaskar Hindi news app will enhance user engagement by offering ShemarooMe’s varied content bouquet alongside authentic and informative news updates – ‘Entertainment aur News Ek Saath, Ek hi app me’. ShemarooMe has been a pioneer in an entertaining different set of audiences through their varied bouquet of offerings. ShemarooMe has also understood the demand and need for regional content and has been constantly involved in creating new associations and content to fulfill this need.
Loaded with futuristic features like Big Data AI, Analytical engine and AR, Dainik Bhaskar App is first in Hindi markets to offer an integrated content platform to its users. The app has many unique and interesting features such as crisp Audio News Bulletin twice a day, interesting Video wrap-up in the night, precise Brief News in just 50 words and exclusive, in-depth DB Originals stories.
Commenting on the announcement, Zubin Dubash, COO Digital, Shemaroo Entertainment, said, “ShemarooMe has been constantly entertaining audiences through our varied associations. Our recent partnership with Dainik Bhaskar, Hindi news app is another endeavor to enhance the high-quality content experience by bringing entertainment and news under one roof. I am confident that this combination will definitely excite the consumers keeping them hooked on to the app.”
Rajneesh Singh, Head Mobile Apps, Dainik Bhaskar Group, said, “Dainik Bhaskar app has always been news, consumer and innovation-centric as it is designed keeping into account user preferences and lifestyle. The partnership with ShemarooMe will further strengthen the varied offerings in the app and take the entertainment space to the next level. Authentic News coupled with entertainment is going to be the perfect blend which will enhance the engagement with existing users and help capture the attention of potential users.”