Script, a premium home furniture brand from the house of Godrej & Boyce brought together multi-faceted designers at their newly launched store in Godrej Bhavan, Mumbai. An open-mic session in association with Raw Collaborative saw the participation of some the industry experts like Rooshad Shroff (Rooshad Shroff Architects), Huzefa Rangwala & Jasem Pirani, (MuseLAB), Nishita Kamdar (Nishita Kamdar Architects) and Nitin Barchha (Material Immaterial) discuss how design is evolving to keep up with the millennials.
The conversation facilitated by Farah Siddiqui (Art Advisor, FSCA) and Tanvi Karia (Founder, Raw Collaborative) witnessed some inspiring insights on the topic of New Eco-Systems of Living | Eat, Play, Work with the Millennials. The designers shared their unique perspectives on how urban living today, is not confined to traditional thinking and how global exposure to design and lifestyle as well as changing social behavior calls for a world free of rules.
Speaking on the occasion, Rajat Mathur, Business Head, Script said, “Design in today’s context has become an intrinsic part of everyday life. With our first Script store in Mumbai, Script Huddle enables us to match the ever-evolving lifestyle, with a design-led solution. It transforms the store from a beautiful exhibit of products to a buzzing destination that offers great ideas and solutions. These solutions benefit the consumers and thereby help us shape the brand Script.”
Staying true to the brand promise – “Freedom of Living” entails re-imagination of furniture that adapts to the changing social behaviours thereby creating an unmatched experience. Events such as these are not structured or repetitive. They bring fresh, useful and dynamic ideas as the common threads to deliver a better life for its consumers.