This is one music company that has stayed ahead of the curve. Consider: it deals in the largest library of the best retro Hindi and other music, its biggest customer base isn’t the youngsters but those in perhaps the 35-plus age group, and in a day and age of ‘soft’ or gadget-free, on-mobile music consumption, has been using technology and a nice big beautiful gadget to keep music lovers engaged and entertained through convenience of use and an exquisitely handpicked, curated music library of music that resides in that lovely gadget — the Saregama Carvaan.
And Saregama has now pushed the envelope further with a tech and content leap with Carvaan 2.0, by enabling access to hundreds of daily-updated Wi-Fi based audio stations along with 5000 evergreen pre-loaded songs. Like its predecessor original version, Carvaan 2.0 too stands by its promise of simplicity, nostalgia and a lean-back listening experience. The device now comes with a fourth category named Wifi, which has been added to Artistes, Specials and Geetmala.
The pre-loaded 5000 songs continue to be accessed anytime without internet along with other features like FM/ AM, USB and Bluetooth. In addition, the customer can now one-time connect the Carvaan 2.0 to home WiFi using a free companion app, and then access hundreds of audio stations including specially curated playlists offering 20000 Hindi songs (this number includes the 5000-song library embedded in the Carvaan).
A lot of care has been taken to keep the connectivity and content access process simple and intuitive. This stations cover genres like Devotional, Entertainment, Music , Health and Wellness , Kids, Sports, News , lifestyle.
Some of the prominent stations are Bhagwad Geeta ka Saar, Sampoorna Sundarkand, Nani Maa ki Nuskhe, Musafir hoon Yaaron, Wordgram, Open Mike (poetry), Bachchon ki Kahaniyan, Bedime Stories, Stock Market updates, etcetera. Each of these 150+ stations is updated regularly, and can be accessed on-demand, and maintains a bookmark. With so much high-quality podcasting content being created, it is believed that the available number of stations will touch 1000 within a few months.
“The list of new audio stations cut across the age groups and offers something to every member of the family.
“The next few months will see us enhancing the content offering by working with a wide range of content creators who see Carvaan as an effective platform for disseminating their audio content,” Mehra said.
Carvaan 2.0 is available in Classic Black and Emerald Green at Rs 7990. The same has been launched in Gold variant as well with iconic Harman Kardon speakers in two colors – Champagne Gold and Rose Gold at Rs 15990. Carvaan 2.0 has a rechargeable battery lasting up to 5-6 hours and promises 1-year door-step warranty backed by an all India service network. Both newly launched variants are available on www.saregama.com