JKLC Sixer Cement is happy to associate with ace cricketer, Rohit Sharma as its Rohit Sharma JKLC Sixer Cement brand ambassador. JKLC Sixer is the youngest cement brand of parent company JK Lakshmi Cement Ltd which is a part of diversified 135 years old industrial conglomerate, JK Organization.
One of the modern era greats, ‘Hitman’ Rohit Sharma will be part of advertisements and other brand communications of JKLC Sixer in his role.
Dr. Shailendra Chouksey, Director of JK Lakshmi Cement, said, “Rohit Sharma is the most natural fit for Brand Sixer with his effortless batting leading to numerous batting records and recognitions to his name. A man for all seasons, Rohit is an ideal ambassador to represent our popular brand JKLC Sixer.”
Shrivats Singhania, Executive Director, JK Lakshmi Cement, said, “In fact, with his unique and landmark records in cricket, no other sportsman is more appropriate than Rohit to define the JKLC Sixer tag-line “Tod do Saari hadein.”
“Our association with “hitman” Rohit Sharma would further strengthen JKLC Sixer brand which is formulated with special technology to provide dense and high strength concrete and suitable for all type of construction.” mentioned Mr Sharad Agrawal, Chief of Sales, JKLC Sixer.
Rohit Sharma, said, “I am pleased to be associated with JKLC Sixer. JK Lakshmi Cement carries a rich legacy, resonating with trust amongst its customers, which is an extremely important attribute. I look forward to my collaboration with JKLC Sixer Cement, being a part of their growth journey.”
JKLC Sixer brand has been supporting the prolific construction sector in Rajasthan, Gujarat & MP and has been a dominant player in this region with two grinding units in Kalol and Surat and two integrated units in Sirohi and Udaipur (Rajasthan).
The vibrant brand based on the theme of Cricket, was launched two years back and has been consistently increasing its market share in the region since then.