Rohit Sharma will remain CEAT Ltd’s brand ambassador for another three years. The swashbuckling batsman, who is the first player in the cricketing history to score three double-hundreds in ODIs – has been invited by the company to continue to display the CEAT logo on his weapon of mass destruction of bowlers, his cricket bat, or another three years, in all formats of cricket.
Other cricketers who have bat endorsement deals with CEAT are Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur.
At present part of the Indian cricket squad, Rohit has been a consistent performer across all the formats of the game. Rohit was given the opportunity to captain the Indian Cricket team for the first time when the Sri Lankan cricket team toured India in 2017, and proved to be an exceptional skipper by winning that series.
That apart, he has led India to victory in the tri-nation Nidahas Trophy and the recently concluded Asia Cup. Rohit’s batting and captaincy were also pivotal in leading Mumbai Indians to victory in the 2013, 2015 and 2017 editions of the IPL. He recently broke master batsman Sachin Tendulkar’s record when he became the first batsman with six 150-plus scores in ODIs.
Anant Goenka, Managing Director, CEAT Limited,said, “We are proud to extend our relationship with Rohit Sharma who has been a stand out performer across all formats of cricket. Rohit is not only an extremely talented batsman, but also a great leader and an inspiration to young aspiring cricketers. Our association with Rohit has been extremely fruitful for the brand CEAT and we are extremely happy with this long term association.”
Rohit Sharma said, “I am really happy to be continuing this association with CEAT. I am extremely grateful for their backing, and they have been a great support to me. These last three years have been very memorable and productive for me personally. I am looking forward to continuing this association with this prestigious company for many more years to come.”
As a brand, CEAT has always had deep roots in Cricket, including its partnership with IPL for the Strategic Time Out segment and the CEAT Cricket Ratings that recognizes and rewards the exceptional performances of players on the international stage.
And while we are on the topic of CEAT Cricket ratings, here are the latest from their website: