Kolkata-based FMCG company RSH Global’s ‘Joy’ announced its latest offering in the skincare product range category recently, ‘Revivify’. With the new range, RSH Global is addressing the need for brightening and aging issues suitable for its customers across India.
The exposure to skincare products is at an all-time high in India. There is greater awareness of the ingredients in products and customers make choices based on this knowledge. The alertness of factors amongst consumers related to skin health like pollution and stress is leading to a demand for advanced skincare products that go beyond conventional usage.
Poulomi Roy, Chief Marketing Officer, RSH Global said, “We have always believed in going beyond the mundane and therefore consistently provided extraordinarily innovative products to our customers. In today’s scenario, advanced skincare is extremely important. Because of stress and pollution, our skin shows signs of aging, dullness, loss of elasticity at a much early age.
“Therefore day creams, sunscreen, night creams, and anti-aging creams are products that are getting into the portfolio of a young target audience as well. The advanced skincare range is available in the market at a premium price & Revivify is launched with an intent to make advanced skincare available at an affordable price for mass segment,” Roy said.
The brand plans to expand its personal care range in the mass- premium segment, focusing on cosmeceuticals, that is, products combining cosmetics and pharmaceuticals. Joy has entered the mass-premium segment to cater to the evolved customer base with this new line ‘Revivify’. This includes the following products – Eternal youth anti-aging, Hydra Boost Lightning Day cream, and Hydra renew Regenerating Night cream.
The products have created a lot of buzz amongst influencers such as Soha Ali Khan, Hina Khan, Anita Hassanandani, Krystal Dsouza, etc.
Popular actress and influencer Soha Ali Khan has mentioned on her Instagram handle that the products have been really beneficial for her. She said: “Stress, UV rays, pollution creates a lot of problems for our skin. Our skin tends to get wrinkled and fine lines to appear at an early age. I really feel Joy skincare range is really effective and affordable to combat these problems.
The anti-aging cream really stood out for me. I have started seeing the difference as soon as within 7 days of usage of the product. It has a magic ingredient called jojoba oil which really brightens the skin and helps with long-lasting hydration.”
This new has a lot of benefits such as renewing skin layers, reduces wrinkles, increases the moisture of the skin, resumes moisture balance, deeply refreshes skin, soothes and enhances elasticity, control skin balance, renews cell, hydrates skin, etc.