Taking a cue from this, Reliance Digital, one of India’s leading electronics retail brand, joined India in this expression by urging them to follow their passions. Launching the Republic Day edition of its flagship campaign, #DigitalIndiaSale, Reliance Digital took a progressive approach by asking people to realize their passions and evolve with experience. Encapsulating this thought, the brand’s digital agency – Kinnect, conceptualized three digital films showcasing individuals from different age groups following their passions and making a career out of doing something they love.
The videos feature individuals from diverse age groups and encourage people to follow their passions without being restricted by age. The underlying message being, that age is just a number, and it’s never too late to follow your passions. Intending to create ‘relatable’ content for today’s audience, the films struck the right chord with the viewers.
The brand has released these videos across their social media handles and will further amplify the campaign through influencers on both Instagram and TikTok.
Commenting on the launch of the campaign, Chandni Shah, COO – Kinnect said, “We believe that content needs to strike the right balance of emotional response and brand relevance – all of which is key to maintaining brand effectiveness. For Reliance Digital’s #DigitalIndiaSale we visualized a society that is progressive – keeping in mind the brand’s consumers. Our endeavour is to ensure brand connect and relevance through our content, creating a positive impact on the brand.”