It is said that only a mediocre person is at his best at all times, but the requirement and indeed the hallmark of a great Radio outfit is that its creative team is always required to be at its best, performing at peak levels of engagement-driving, sticky content. Going by all its content initiatives in general and particularly nowadays, during the testing lockdown times, Red FM’s creative team has proven to be a fighting creative outfit. I
t has now come up with a new on-air and digital initiative to help people stay calm during the nationwide lockdown with spiritual guide and educationist, Sri M.
The new segment ‘Mind Detox with Sri M, the Padma Bhushan awardee, is bringing motivational speech and inspirational stories to encourage listeners to rejuvenate their minds and take good care of their mental health. The segment went on-air from 15th April and is airing during weekdays to help people cope-up amidst challenging times. It is also available as a podcast on the RED FM app.
In this new segment on RED FM, the listeners will get a chance to listen to an expert who will take them on a ride to spirituality while spreading positivity and happiness.
Sri M has been awarded the Padma Bhushan this year for distinguished service of high order in the field of Spirituality. He is a spiritual guide, social reformer, educationist and author. With millions of followers worldwide, he is an inspiration and a preacher of love and peace.
Speaking about the new show, Nisha Narayanan, COO and Director, RED FM, and Magic FM, said, “The nationwide lockdown has brought challenges for all of us in some form or the other. While a lot of us have also adopted this phase as an opportunity to explore new hobbies like cooking or trying home workouts, it is equally important to take good care of your mental health. When everyone is sharing COVID-19 updates, it often becomes difficult to digest so much information together.
“Therefore, we wanted to come up with a unique segment to spread positivity and de-stress our listeners. We are extremely excited to launch the segment with Sri M who is a veteran in spirituality and has done commendable work in this field. This is a humble effort to make a difference by bringing content to help you manage your mental health during the lockdown phase,” Narayanan said.
As per a recent study by AZ Research PPL & AROI, FM Radio has witnessed a jump in its listenership during the COVID times with a total average of 51 million people tuning in. Being a frontrunner and one of the main evangelizers of the medium, RED FM has taken the responsibility to calm and de-stress their listeners from the panic caused by COVID-19.