Once the year’s biggest television/digital tentpole, the VIVO IPL 2019 on Star Sports and Hotstar ends, it will be time for the ICC Cricket World Cup 2019. Well, brands and broadcasters are bracing for it already, and RED FM has gone ahead and joined hands with The Bharat Army, Team India’s biggest cricket supporters club globally, to capture the excitement of World Cup 2019 and connect with the fans.
RED FM and The Bharat Army – a great fit
The fit is great – RED FM is a passion radio network that wears its beliefs and passion on its sleeve and tells it like it is, and The Bharat Army, starting with its very name, is driven by patriotism and has continued to grow its patriotic band of loyal supporters who share their passion and love for the Indian Cricket Team. And we know if in India, Movies are a passion, Cricket is religion.
Red FM’s association with The Bharat Army will become a part of the overall Red FM brand campaign for the world cup – ‘Mera Josh Mahaan’. As part of the campaign, 10 listeners will get to participate and stand a chance to win an all-expenses-paid trip to the UK to go celebrate with The Bharat Army as they cheer for team India.
As the official radio partner of The Bharat Army, RED FM will be co-creating exciting on-air and digital cricketing content for its listeners. The campaign will celebrate the spirit of cricket and will seek to connect with billions of diehard cricket fans to cheer for team India during the World Cup 2019.
Nisha Narayanan, COO, RED FM, said, “We are excited to partner with The Bharat Army which has been passionately following the Indian Cricket Team around the world. One thing that unifies the people of our nation beyond all diversities is the never-ending love for cricket.
“With this partnership, we want to give our listeners an experience of the crazy support the Indian Cricket team gets in the UK during the tournament, and also create some very differentiated and engaging content for everyone back in India,” Narayanan said.
Rakesh Patel, CEO and Founder of The Bharat Army, said, “We are really excited to be partnering with Red FM during the World Cup and give fans in India the opportunity to join us in England for what will be a fantastic celebration of cricket.
“The partnership will also allow millions of Red FM listeners the opportunity to feel the emotion and atmosphere the Bharat Army brings to a major World Cup tournament when supporting India,” Patel said.