Radio City, is all set to celebrate the season of Love with the season 2 of Love Shorts with Love Guru across the nation. As a part of this campaign, Radio City’s Love Guru will air love stories of listeners and will play love songs to rejoice the valentine fervor. The campaign that was launched on 1st February 2021 will go on till Valentine’s day, 14th February 2021.
In Delhi, Radio City Love Guru has been encouraging its listeners to share their romantic proposal. Select messages will receive a call back from Love Guru. If Cupid’s arrows hit the right spot and if love finds its way back, then Love Guru will treat the lucky couple to a luxurious date, sponsored by Radio City!
A total of 10 couples will enjoy the spoils of Radio City’s very own Cupid and their experiences and reactions will be posted on Radio City’s digital platforms to spread the joy during this season of love. This campaign will be heavily promoted on Radio City’s social media platforms.
On radiocity(.in)’s Love Guru (Hindi) web radio station, will be playing the best of Love Guru Calls & love stories. On Valentine’s Day the playout will be exclusively only featuring calls & stories. Radio City Freedom web radio station will be playing independent music love song compilations & love poems by poets. On digital, we are creating a series of Youtube Shorts, wherein each RJ will create one video based on Valentine’s Day which will be funny & romantic for the digizens.
Kartik Kalla, Radio City’s Chief Creative Officer, said, “We started Love Guru 20 years ago when private FM radio was in his nascent stage. It was born out of a need to break the mould of film gossip and general talk shows, and ever since, it has been guiding listeners by giving them modern-day relationship advice.
“Today Love Guru is a household name and the most trusted confidante for all matters of the heart. With Love Shorts, we aim to give words to feelings, and help lovers bare their hearts to each other. And what better occasion to do this, than on Valentine’s Day,” Kalla added.
Down South, in Chennai, Radio City celebrates Kadhal surprise, where Love Guru will invite one lucky listener for a short chat on radio, with a special gift in tow. The show will also feature a few local celebrities. In Bangalore, Love Guru will celebrate Valentine’s day by sharing love stories from listeners across generations. Meanwhile, the Hyderabad station will have celebrities team up with Love Guru, and together they will counsel couples on relationship issues.
‘Tis the season of love, so don’t forget to celebrate it with India’s most loved, Love Guru!