Reaching 6.9 cr listeners in 34 cities each week, Radio City leads for 3rd year: AZ baseline study

image-Radio-City-leads-AZ-Research-Baseline Study MediaBrief

Radio City has again topped the charts as the nation’s numero uno radio station according to AZ Research’s Baseline Study 2019. The network garnered a large listenership of 6.9 crores across 34 markets with the highest listenership in the North, West and South zones, thereby continuing its hegemony in listenership across the nation.

Crowning the highest listenership of 91 lakhs in Mumbai, Radio City achieved top positions in Pune (40 lakhs), Ahmedabad (39 lakhs), Surat (36 lakhs), Nagpur (22 lakhs), Jaipur (20 lakhs), Nashik (12 lakhs), Baroda (12 lakhs) and Ahmednagar (7 lakhs), emerging as the top player with a listenership of 2.9 crores in the West zone.

Correspondingly, North Zone and South zone also witnessed Radio City leading with the highest listenership of 2.06 and 1.8 crores respectively. Radio City’s remarkable achievements also include attaining the highest listenership of 109 lakhs and 62 lakhs in Delhi and Bangalore, respectively.

The study excludes 5 ROM markets. The research was conducted from mid-March 2019 to mid-April 2019, across 34 cities in India, by interviewing 10200 respondents (300 in each city) .The respondents belonged from 12 + years , SEC A, B, C, D,E both male and female. Having the highest listenership, Radio City continues to rule the roost with innovative and engaging content, and has successfully maintained a leadership position in the industry.

Commenting on the performance, Ashit Kukian, CEO, Radio City, said, “Radio City, through path-breaking, localized content and mood-mapped music, has successfully struck the right chord with the listeners. AZ research findings of Radio City, running in the Rag Rag of 6.9 crore Indians, is a testimony of the trust that our listeners across the nation have bequeathed upon us. The results are a compelling reflection of Radio City’s pan-India strength, and our efforts to solidify the brand connect with our listeners. It is indeed motivating, and will helps us go from strength to strength and continue to be the radio network loved by majority of listeners in the nation.”

Sujay Misra, Managing Director, AZ Research, said, “In the cluttered radio market, it is imperative for a station to understand what listeners in each market want and create their content in accordance. Radio city has a deep understanding of the finer nuances of each individual city and hence has taken an unassailable lead over the competition and are constantly evolving to the changing needs of listeners. Well done Radio City!”

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