Phonographic Performance Ltd (PPL) license holders can now play popular Bengali hits like Amake Amar Mawte Thakte Dao, Bholey Baba, others
West Bengal’s premiere record label SVF Entertainment – also Eastern India’s largest film distributer – has decided to monetise the public performance and radio rights of scores of movies and hundreds of popular Bengali songs across India, and has signed an exclusive agreement with PPL, India’s largest collective rights management organisation.
The deal will make SVF a member of PPL, which already has more than 320 music label members with more than 1.5 million international and 0.8 million domestic songs in their repertoire, which will now add the SVF Entertainment repertoire to its massive library.
The deal will further expand SVF’s foothold in the growing East Indian market. For PPL’s thousands of license holders, this new agreement will mean the legal right to publically perform a whole lot of Bengali dance hits like Dhaker Taale, O My Love and Benche Thakar Gaan, among others.
Mahendra Soni, MD, SVF Entertainment, said, “Joining hands with PPL in India directly helps us focus on our core creative business. Earlier we were monetizing in parts ourselves. PPL has the right teams and digital tools for them to enable (them to) monetize (our content) in a larger scale.
“The revenues we earn from public performance and radio, (we) will plough it back in new talent and creating more hits,” Soni said.
“The signing of SVF Entertainment is a big milestone as it takes us to No.1 position in the East Indian market. We are proud to associate with them,” Kakkar said.